A BURGER sandwiched between two tacos? Count me in! Think about it: the crunch of the taco shell followed by the cold lettuce, warm meat, more taco shell, then the bread, lettuce, tomato, cheese, burger, bread and back to the taco shell. Amazing. When I saw the advert for this, I told Ev, “I’m buying one and don’t you try to stop me”.
Trouble is, it doesn’t exist. CURSE YOU, JACK IN THE BOX!! It’s just a ploy to flog us the Jumbo Deal, which has all the makings of a Jumbaco (a burger and two tacos) but comes requiring assembly and, like Airfix Spitfires, without paint or glue.
But then I thought about how easily I was taken in by the fake commercial, and that says a lot about our acceptance of the most ridiculous foodstuffs a) without questioning why they exist, or b) why anyone would want to eat, say, a bacon and cheese sandwich where the “bread” is two pieces of chicken, or an ice-cream sundae containing bacon, or the McRib. I think we’re so used to patently stupid and unnecessary “food” being advertised that on TV and in magazines that we no longer question it. And by “we” I mean “me”.